Climate change, pandemic, high inflation and the Russian war of aggression in Ukraine are forcing global travel to undergo a course correction, the effects of which are not yet foreseeable. In order for travelers to continue to be able to live out their longings in the future, however, radical rethinking is required. “Continuing as before…

Change of Mind: Mass tourism no Prostitution

“Adapting to mass tourism has nothing to do with cultural ‘prostitution’: Hospitality means flexibility towards guests without denying one’s own values, which is why tourism centers like Zell am See have to approach their visitors instead of burdening them even if they arrive in large numbers,” said Nadine Scharfenort, member of the board of the…

Tourism needs Home Stereotypes

Austrian tourism needs clichés like Wiener Schnitzel, Dirndl, Schuhplattler and Lippizaner. Common images of home are a “well-functioning currency” in the application of guests. However, it is important that these pictures also correspond to reality, because clichés are also promises in tourism, says the Tyrolean folklorist and author Elsbeth Wallnöfer, who will adress the tourism…

The End of Tourism as we know it

“Zero tolerance – how networking and globalization shift claims and realities” or “The End of Tourism as we know it. Why we need to think the future anew” is the topic of a keynote speech by the Hamburg trend expert and futurologist Birgit Gebhardt at the opening of the tourism forum on 16 May at…